- May 6, 2024
Data-Driven Budgeting in Paid Advertising
When meeting potential clients interested in starting paid advertising, I often ask about their budget. Usually, they...
Read More- May 1, 2024
The Distinction is in the Details
Recently, I was sipping tea at a restaurant on a highway. As I sat down and ordered...
Read More- April 20, 2024
Should brands advertise on their own keywords?
The debate always heats up within the paid search industry: should brands advertise on their own search...
Read More- March 26, 2024
Everybody is a Copywriter
That is the theory I believe in. Courses worth thousands of dollars, check boxes, and readymade templates...
Read More- March 25, 2024
Bosses and Leaders
Bosses and leaders play different but equally important roles at work. Good bosses aren’t just about telling...
Read More- March 24, 2024
Beyond Hi and Hello in Professional Outreach
Sending generic and vague greetings like “Hi” when sliding into DMs can come across as unwelcoming, particularly...
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